OBJECTIVE |
To work in a challenging environment demanding all my skills and efforts as well as an opportunity to realize my potential by working with other experienced professionals to improve my skills and get the opportunity for continuous learning.
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EDUCATION |
Delhi School of Management
Master of Business Administration (MBA), 2020 - 2022 Delhi Technological University (DTU) 8.87 CGPA Northern India Engineering College Bachelor of Technology (B.Tech), Electronics and Communications Engineering, 2013 - 2017 IP University 74.08% Bal Bharati Public School Science with Engineering Graphics, 1999 - 2013 CBSE Class X - 8.8 CGPA Class XII - 85.6% |
EXPERIENCE
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Marketing Analyst
July 2021 - September 2021 Yellow Club Bengaluru • Worked as a Marketing Analyst in a team of 6. • Conducted benchmarking, market research, and competitor analysis to understand industry trends. • Optimized marketing channels and service offerings to achieve more conversions. Summer Intern June 2021 - July 2021 HDFC Limited New Delhi • Worked with the Corporate Communications department of HDFC Limited. • Devised SEM strategy to build awareness and generate leads under the PMAY CLSS Scheme. • Conducted market research and competitor analysis to understand industry trends. • Prepared ad copies and executed the strategy on the Google Ads platform. • Undertook campaign management and tracking to achieve the set objective. Summer Intern June 2016 - July 2016 Airports Authority of India (AAI) IGI Airport, New Delhi • Learned about VHF communications and its role in airport operations. • Learned operation of various equipment like ASMGCS, ILS, DVOR etc. used for navigation and surveillance. • Monitored statuses of critical equipment to ensure their uninterrupted availability for safe airport operations. Summer Trainee June 2015 - July 2015 Mahanagar Telecom Nigam Limited (MTNL) New Delhi • Learned about wired and wireless telecommunication techniques such as PSTN, ISDN architecture etc. • Learned concepts of IP networking, physical network and address management (DHCP, IPv4, IPv6). • Learned about optical fibre communication and its implementation in high-speed broadband networks and NGN. |
CERTIFICATIONS
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Google Analytics Individual Qualification
May 2021 View certificate Google Search and Display Ads May 2021 View certificate |
The Fundamentals of Digital Marketing
October 2020 View certificate COVID 19 Data Analysis Using Python Coursera Project Network October 2020 View certificate |
POSITIONS OF RESPONSIBILITIES
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Marketing Consultant, DTU Consulting Group
DTU January 2021 - Present • Worked in the corporate team to generate leads and collaborations with other college societies. Coordinator, Alumni Relations Committee Delhi School of Management, DTU October 2020 - Present • Core coordinator for activities of the committee with faculties and other committees. • Established the email marketing campaign of the committee on MailChimp. • Spearheaded the creation of the maiden edition of the alumni newsletter, Samaveta. • Assisted in organizing events and lead generation. Editor, DSM Chronicle The annual business magazine of Delhi School of Management, DTU October 2020 - Present • Planned the content strategy, headings, structure, and theme of the magazine. • Edited and reviewed content for several sections of the magazine. • Organized an article writing competition and co-anchored the Chronicle Debate League. • Headed 2 social media series and increased engagement by 55%. Campus Ambassador, International MUN September 2020 - October 2020 • Promoted IMUN conferences in various schools/universities and on social media. • Drove registrations for IMUN conferences. |
PUBLICATIONS |
Advanced Surface Movement Guidance and Control System August 21, 2016 This paper is a part of my summer internship program with the Airports Authority of India (AAI). The aim of this paper is to provide a detailed overview and analysis of working of the Advanced Surface Movement Guidance and Control System (A-SMGCS) and its real-time applications by airports around the world. Doppler VHF Omni Radio Ranging August 5, 2016 This paper is a part of my summer internship program with the Airports Authority of India (AAI). The Doppler VHF Omni Radio Ranging or DVOR is a navigational aid to the pilot that helps him navigate an aircraft in sky. It provides directional bearing to the pilot, just like a giant compass in the sky. The aim of this paper is to provide a detailed overview and analysis of working of the Doppler VHF Omni Radio Ranging. Instrument Landing System July 15, 2016 This paper is a part of my summer internship program with the Airports Authority of India (AAI). The Instrument Landing System or ILS is a navigational aid to the pilot that helps him land an aircraft safely on the runway during times of low visibility. The aim of this paper is to provide a detailed overview and analysis of working of the Instrument Landing System and its components – Localizer, Glide scope, Distance Measuring Equipment (DME) and Markers. VHF Communications June 19, 2016 This paper is a part of my summer internship program with the Airports Authority of India (AAI). VHF communication forms a very critical part for operation of an airport as it is the only means of communication between the Air Traffic Controller and the pilot. Without reliable communication services, it is impossible for the pilot to safely land the aircraft, putting a lot of lives at risk. The aim this paper is to provide detailed overview and analysis of the working of VHF communication equipments such as VHF transmitters and receivers, DATIS etc. used at the Airports Authority of India. IP Networking July 31, 2015 This paper is a part of my summer training program with Mahangar Telecom Nigam Limited (MTNL). A network is a group of connected communicating devices such as computers. Such a network when implemented over a fixed protocol such as Internet Protocol is known as IP networking. The aim of this paper is to provide an overview into IP addressing, versions of IP addresses, masking and creating subnets out of an IP address. Calculation of Iodine Content in Edible Salt February 12, 2013 This paper aims to provide an overview about iodine, why it is a necessary part of a person's day to day life and problems caused by its deficiency. Further, this paper evaluates the iodine content present in the common salt retail brands in India. |
HOBBIES
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Reading books, newspapers; watching English movies and TV series; avid geo-politics enthusiast.
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